The attention to detail by the brand helps give its products the edge over its Chinese rivals arriving in Europe.
According to media reports, Mercedes-Benz is said to be going the extra mile to improve the safety of its vehicles. As per reports, the German carmaker is crash-testing vehicles made by its competitors to know how they fare compared to their own vehicles.
Ola Kallenius, CEO of Mercedes-Benz, stated, “No company has a longer, deeper safety pedigree than Mercedes. You can go to an insurance company or safety rating agency and pick up some stars. We always say one star is enough: the Mercedes star. We do a whole range of tests nobody else does. We crash our vehicles, we crash competitor vehicles and we have a feeling for what works and what doesn’t.”
He also mentioned how the attention to detail by the brand helps give its products the edge over its Chinese rivals arriving in Europe.
The company is also reportedly futureproofing its model lineup by spending “double-digit billions of euros” on its next-gen EVs. The carmaker will go purely electric as early as 2030, but, Kallenius confirmed it’s not getting rid of its petrol and diesel engines just yet as “high-tech ICE vehicles” will be necessary in the coming decade.
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