The beautiful seaside town just 25 miles from Benidorm but 10 times prettier

Although endlessly popular with Brits, Benidorm’s reputation is a bit on the tacky side. That’s why the smaller seaside town of Moraira – which is just 25 miles from the tourist mecca – is perhaps all the more surprising.

The upmarket town is located next to the village of El Portet and both communities form a tourist resort on the Costa Blanca strip – boasting 8km of coastline backed by stunning mountains and vineyards.

Website European Best Destinations explains more about the location calling is “dream” resort.

It said: “Moraira is typically the kind of small seaside resorts one dreams of for a holiday in Spain.

“Far from the crowds, from soulless buildings, this family seaside resort right on the water is what you need for a relaxing holiday under the sun of the Spanish coast.

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“With its cliffs, its pines, its sublime villas, Moraira reminds us a bit of Capri in Italy; it is a perfect nature destination for those who want a holiday away from the crowds.”

It adds that Moraira is “one of the best hidden gems in Europe”.

Travel blogger Ella who runs website Many More Maps agreed.

She said: “I spent three months living on the Costa Blanca, so I got to explore a tonne of this cool area of Spain. Of everywhere I visited during that time, Moraira was one of my very favourite destinations!”

She added: “Previously a small fishing town, Moraira has preserved its small-town charm – you won’t find tall buildings or hotels obscuring the landscape here.

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“The town mainly consists of cozy holiday villas, smaller apartments, family-run restaurants, and a big marina.”

Moraira has beautiful beaches – including cala el Portet with turquoise waters – and plenty of water sports on offer, a castle and also an array of places to grab a bite or enjoy a more relaxed meal.

In addition it has a popular little market where visitors get the chance to experience more traditional Spanish offerings.

Those who have visited the market have been sharing their thoughts on travel review site TripAdvisor.

One said: “A traditional market which sells everything from fruit to clothing. Locals shop there, so not a tourist trap.”

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