JetBlue will add benefits next year within its TrueBlue Mosaic loyalty program as it continues its effort to woo disaffected Delta SkyMiles members.
As part of the upgrade, members with status in any of the four Mosaic levels next year will automatically receive a status match at Avis. That perk won’t be available on Jan. 1 but will go into effect date later in the year; JetBlue did not specify a date.
TrueBlue members with the top two status levels, Mosaic 3 and Mosaic 4, will receive two more perks: A dedicated customer-support phone line and the ability to redeem Mint business class upgrade certificates online in advance once they’ve purchased a main cabin ticket.
Additionally, Mosaic 4 members will be to select a TrueBlue member of their choice to designate for Mosaic 1 status, which comes with privileges such as two free checked bags, early boarding and free inflight beer, wine and liquor.
JetBlue also said it would increase the options in its Perks You Pick program, which Mosaic members can select each time they reach a new status tier. Choices already include a $99 credit on JetBlue credit cards and a pet-fee waiver.
The two new options will be Platinum Elite status in the IHG One Rewards program and 20 Mosaic bonus tiles, which is the metric JetBlue uses for status accrual, for gifting to another TrueBlue member.
JetBlue overhauled its TrueBlue program earlier this year, but it announced the Mosaic program enhancements one week after pushing out an offer to grant an immediate Mosaic status match for the remainder of this year to Delta SkyMiles members with Medallion loyalty status. That offer, which remains valid through the end of this month, is an effort by JetBlue to win over disenchanted SkyMiles Medallion members, especially in Boston and New York.
Many flyers with Medallion status were upset by the overhaul Delta plans to implement beginning next year to its status accrual process, which would decouple status accrual from flying and base it on dollars spent rather than expeditures and miles flown, plus make lounge access more challenging.
Delta CEO Ed Bastian has said the carrier is rethinking the overhaul, but no changes have yet been announced.
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