Today, Tesla celebrates a major milestone in Europe, where the cumulative sales of its electric cars hit one million units.<\/p>\n
The company explains that it took 14 years since the first Tesla Roadsters were delivered to customers in Europe.<\/p>\n
After the original Roadster, Tesla has been selling the Model S, Model X, Model 3, and Model Y in Europe, after which the refreshed Model S and Model X were introduced. The Model 3 and Model Y represent the majority of the sales volume.<\/p>\n
If we combine the one million sales in Europe with the recently achieved manufacturing milestone of 5 million units globally, it turns out that Europe accounts for about one-fifth of total Tesla sales.<\/p>\n
Currently, Tesla offers four electric models in Europe \u2013 the Model 3 (imported from China), Model Y (produced locally in Germany), and the Model S\/Model X duo (imported from California).<\/p>\n
It will be interesting to see whether the upcoming Tesla Cybertruck will also enter the European market. The same concerns the Tesla Semi.<\/p>\n
We guess that the all-new Tesla Roadster and the upcoming “cheap” Tesla both have a good chance of being offered in Europe, but those two models first have to be developed and launched.<\/p>\n
The successful expansion of Tesla in Europe is a big threat to the local car manufacturers. Sales stats already indicate that Tesla put two models on top of the list of the best-selling all-electric cars in Europe. As a brand, Tesla has captured over 12 percent of the plug-in car segment (almost three percent of the total car market).<\/p>\n
A big question for the coming years is whether the Model 3 will join Model Y production in Europe or not. This is mostly a business decision. The European Union’s concerns about the Chinese expansion and export of electric cars to Europe might potentially accelerate the decision to bring production to Europe.<\/p>\n
Tesla’s position in Europe is very strong and with a sales rate of over 300,000 per year, we will not have to wait long before another million units are on the roads.<\/p>\n