CNN is moving a step closer to its digital future.<\/p>\n
The cable news network will start a 24-hour streaming channel on Max beginning on Sept. 27, Warner Bros. Discovery, which is CNN\u2019s parent company and also owns Max, said on Thursday.<\/p>\n
The CNN Max channel will feature distinct live programming, including a streaming-only news program hosted by the veteran anchor Jim Sciutto, but in a more unusual move, it will livestream several programs from the cable network, the company said.<\/p>\n
The overlap will include at least four hours of cable shows like \u201cThe Lead With Jake Tapper,\u201d \u201cThe Situation Room With Wolf Blitzer\u201d and \u201cAnderson Cooper 360.\u201d The cable shows will stream at the same time they appear on cable, JB Perrette, the president of global streaming at Warner Bros. Discovery, said in an interview.<\/p>\n
CNN, as well as competitors like Fox News, has generally shied away from delivering live programming from its mother ship cable network at the same time on streaming channels, usually out of fear that it would run afoul of lucrative agreements with major cable operators.<\/p>\n
Still, some companies have started to make moves. NBCUniversal began streaming a MSNBC mainstay, \u201cMorning Joe,\u201d and the CNBC morning show, \u201cSquawk Box,\u201d started live airing on its Peacock streaming service this year.<\/p>\n
The endeavor is hardly CNN\u2019s first foray into streaming. CNN+, the expensive and short-lived streaming-only channel, was shut down within weeks after Warner Bros. and Discovery merged into a new company in April 2022. The channel featured programming distinct from the cable news network (including shows like \u201cJake Tapper\u2019s Book Club\u201d), and the new Warner Bros. Discovery team held a dim view of that approach.<\/p>\n
When shutting down the service, Mr. Perrette invoked social media posts that had called the service \u201cCNN Minus\u201d because it did not include any of the cable news network\u2019s actual programming, saying in a meeting with staff that it was \u201cthe global calling card of this news organization.\u201d<\/p>\n
Several media companies, including the Walt Disney Company, which owns ESPN, are beginning to weigh when and how they can begin delivering their live cable programming via streaming.<\/p>\n
\u201cWe haven\u2019t said when, but we do know that it will happen,\u201d Disney\u2019s chief executive, Robert A. Iger, told CNBC last month.<\/p>\n
In addition to Mr. Sciutto\u2019s show, CNN Max will also have other distinct live programming, including a streaming-only show anchored by Jim Acosta, Rahel Solomon, Amara Walker and Fredricka Whitfield.<\/p>\n