At first we just wanted to give away some money but now every week we will be, giving away a 100 million pound jackpot advertisers are using AI to Target young, people and scam them out of thousands of, dollars through the use of deep faking and AI voice cloning technology, advertisers are using popular figures like Mr Beast to trick people into. downloading online gambling and casino, apps exploiting consumers vulnerability. for profit but who are behind the ads what does it take to make them and is it a, for advertisers to use a deep faked. celebrity to promote their apps I'm. giving everyone a chance to win online. in my, app this is $1 million in cash and I'm going to give random people one minute, to try to spend all this money Mr Beast, a YouTuber best known for giving away money and creating cash reward Challenge videos has become a key Target by app. advertisers to promote gambling and casino game apps to Consumers on social, platforms like Instagram the BBC reported on this in October 2023 the. world's biggest YouTuber is among those. who've had the video image manipulated. by AI to promote a scam shortly after deep fakers manipulated that clip and used it in a new ad promoting a slot, machine game Mr Beast and his new app is, breaking all records over aund million has been paid out to players in the UK, alone earlier famous YouTuber Mr Beast. announced the launch of a mobile app, called candy Extravaganza with which the. Blogger says gives a higher winning. percentage than any other app at first. we just wanted to give away some money. but now every week we will be giving, away a 100 million pound jackpot Mr, Beast is the perfect celebrity for these,
advertisers to use as he's famous for, giving away money so young fans of Beast, can be easily fooled if they hear their favorite celebrity offer them a chance to win , thousands the only way to find out who are Behind These deep fakes is to look, at the adver isers information when. looking into the background and company information online for the candy. Extravaganza app the people listed as company owners of accelerate AI detailed. their occupations as AI consultants in, documents filed for the brand in July, 2023 which makes sense why they're using, AI to advertise their apps another app raw Rich dreams seemingly owned by a. British nonprofit organization the beum in Cambridge also uses a deep faked Mr. Beast to advertise a gambling app built this app robit dreams where everyone can win a minimum of a th000 what would you say your main source of income is for, the time being I'm choosing raw Rich dreams looking into the reviews for raw. Rich dreams a user wrote big con try getting your winnings off them I've been trying for 7 Days first they said it was approved and processed now they're. saying it's gone missing and asking for proof of my address and bank statements. to prove I've not had it when they. clearly know I haven't had it don't bother playing go elsewhere for candy Extravaganza a consumer took to the App Store to write the app masquerades as a knockoff Candy Crush but is actually a slot machine game I've. deleted the app as I refuse to endorse or give any time to an app that tries to scam kids out of their parents money it's clear that the choice to use bright colors in these advertisements has been, made to Target young people but how
legal is it for advertisers to use deep. fake technology to promote an app that has no association with the celebrity to. learn about the legalities it was only. right we asked AI directly about how it, should be, used I wrote I own an app I'd like to, use AI to create a deep fake Mr Beast His Image and voice and have him discuss the app like he created it is this legal for me to do AI responded creating a deep fake of an individual especially, using their likeness and Voice without their explicit permission can lead to legal issues including potential, violations of privacy laws and regulations regarding deep fake technology and the use of AI generated, content are still evolving in many jurisdictions as such it's crucial for. advertisers to stay informed about the, latest legal developments and consult. with legal. experts as the laws surrounding AI use. are still being figured out deep faked. ads will likely continue to appear. online however Mr Beast is not the only. celebrity being deep faked for ads Elon Musk and Scarlet Johansson are other big. names being used for app download loads with Scarlet Johansson recently taking, legal action on an app called Lisa AI, for using her voice and likeness in a. now deleted advert Mr Beast has also. publicly expressed his concerns about being deep, faked however app advertisers are, showing no sign of stopping with new ads appearing every month using faces like. Mr Beasts for . profit. . ,