Tesco's new Frankie the French Bulldog cake has been slammed by vets who say flat-faced dogs shouldn't be used to promote goods.
Britain's biggest supermarket has sparked the biggest cake row since M&S accused Aldi of copying their Colin the Caterpillar design.
Experts at the British Veterinary Association (BVA) criticised the retail giant for using the pug's face for a cake as the popular breed can suffer breathing difficulties and other health issues.
The £11 French Bulldog Cake is part of a range and depicts a Madeira sponge puppy with buttercream, raspberry jam, icing and edible decorations.
But Daniella Dos Santos, of the BVA, told the Telegraph that a breed with health problems should not promote goods.
She has called on the chain to dump the French bulldog and "think health over looks".
The BVA and animal charities have been urging companies to avoid using flat-faced dog breeds, whose scientific name is brachycephalic.
Ms Dos Santos said: "Breeds such as French bulldogs, pugs and bulldogs, often suffer life-limiting health issues, including breathing difficulties and eye and skin conditions and many owners are taking on these dogs without knowing about these problems."
She said many brands are receptive to the Breed to Breathe campaign and use healthier breeds and crossbreeds.
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Andrea Fletcher, at a Belfast vets', posted a photo of the cake captioned "we didn't know whether to eat it or start corrective surgery."
Tesco said in a statement: "Our Frankie the French bulldog cake is one of a number of animal inspired cakes in our range and proves popular."
It comes after a chippie waded into “caterpillar-gate” for a good cause.
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Papas Fish and Chips, in Cleethorpes, Lincs, started selling deep-fried M&S Colin the Caterpillars in April.
Mini sweet treats will be sold for £1.49 and profits will go to the Teenage Cancer Trust.
The fish and chip shop, which is located on the pier of the seaside town, jokingly say they’re “battering” the Marks and Spencer product for a reason.
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As the supermarket is taking legal action over Aldi’s caterpillar cake Cuthbert, the takeaway has sided with Colin’s rival.
Owner Dino told Grimsby Live: "It's all a bit of fun and a great way to raise money for charity.”
Dino added: "Like the rest of the nation, we have been gripped by the Colin and Cuthbert saga and we've chosen which side we are backing.
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"The battered caterpillars are also absolutely delicious, so we thought why not?
"We are buying as many mini Colins as we can and they will be battered in our sweet batter and available in all restaurants on Monday."
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