PETA has been ridiculed for demanding people stop using animals as cruel insults.
The animal charity has likened calling someone a chicken, to "supremacist language" in an extraordinary tweet which has led to hilarious backlash.
The initial tweet which PETA followed up on with further messaging, says: "Words can create a more inclusive world, or perpetuate oppression.
"Calling someone an animal as an insult reinforces the myth that humans are superior to other animals & justified in violating them. Stand up for justice by rejecting supremacist language."
A graph titled "Using Ainmals As Insults Perpertuates Speciesism" was also shared to encourage followers so throw around the words snitch and jerk instead of rat and snake respectively.
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One Twitter user commented: "Congratulations on the stupidest tweet of 2021 and it's only been 4 weeks. A true achievement."
Others jumped on the opportunity to squeeze in animal references to mock the bizarre tweet.
"Sometimes I reckon you lot do stuff like this to actively help the anti-vegans. I reckon PETA has a mole. A funny one," someone wrote only for another to reply: "Let’s not bring moles into this haha."
"Quit horsing around people, it's time to be serious," another added.
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PETA added to their initial tweet: "Anti-animal slurs degrade animals by applying negative human traits to certain species. Perpetuating the idea that animals are sly, dirty, or heartless desensitizes the public and normalizes violence against other animals.
"Speciesist language isn’t just harmful, but it is also inaccurate. Pigs, for instance, are intelligent, lead complex social lives, and show empathy for other pigs in distress. Snakes are clever, have family relationships, and prefer to associate with their relatives."
The charity also suggested humans could just refrain from being rude to one another full stop.
It added: "PETA urges everyone who believes in equality and justice to take a look at their personal beliefs and the language they use, and break free of this outdated mindset that denigrates other animals. Always be kind and consider not using insults at all."
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The idea of humans not being superior to the rest of the animal kingdom was also mocked.
One of the hundreds of comments said: "Come back to me about being less superior than animals when an anteater builds a house."
A seemingly more serious follower of PETA could not help but question the charity's thought process in addressing speciesism.
They commented: "Seriously? I love animals. Using the name for name calling is not specieism at the level you are promoting. Please step out of the arena of PC. You have better battles to fight. "
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