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Euro 2020 will be "ruined" if pub restrictions continue, punters have claimed.
The tournament finally kicks off on Friday after a year delay due to the coronavirus pandemic, but lockdown limitations will remain in place for boozers until June 21.
There are fears that date could be pushed back, but pub bosses and pubgoers have urged the government not to act hastily.
A survey of football fans discovered that 85% think restrictions will ruin their enjoyment of watching the Euros in their local this summer.
It came as the British Beer & Pub Association (BBPA) predicted three million pints will be sold during the England v Croatia game on Sunday.
The figure will provide a handy boost to the coffers to a struggling industry but it is still a long way short of the number sold during England's last game against Croatia in a major tournament.
It is estimated that a staggering 10 million were flogged during the 2018 World Cup semi-final.
This time around the trade association the BBPA bemoaned social distancing, no standing and the rule of six.
Chief executive Emma McClarkin said: "Unfortunately, the current restrictions on pubs do mean the experience isn't going to be the same.
"No standing and limits on group sizes, as well as social distancing, are going to severely reduce the number of people who can enjoy the game in the pub.
"Because of this, we expect pubs to sell one million pints less than they would have done without restrictions. That will cost our pubs £3 million on Sunday alone.
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"Given our pubs have been closed or faced restrictions for more than a year, every little helps and is critical to our recovery and survival."
The survey, conducted by KAM Media on behalf of the BBPA, found 85% of pub-going football fans think the current restrictions will negatively impact their experience of watching Euro 2020 at the pub.
Major football tournaments are normally a big money-spinner for British boozers.
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During the World Cup in 2018, figures suggest that an extra 40 million pints were sold in pubs on top of normal trade.
Now it is feared the industry is facing another kick in the teeth after a difficult year.
Miss McClarkin added: "When it comes to watching England, Scotland or Wales at the Euros, only being at the game itself can compare with being at the pubs.
"Unfortunately, under the current restrictions they face, watching the Euros at the pub just won't be the same as normal. Table service only, groups of up to six indoors and no standing drinking are going to crush the atmosphere.
"Half say they will be more likely to watch UEFA Euro 2020 at their local if all restrictions on pubs are lifted, while 85% of pub-going football fans believe the current restrictions will ruin the Euros experience at the pub."
- Euro 2020
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- England Football Team
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