A mouth-watering ten million pints will be drunk across the UK to toast Freedom Day in the heatwave.
The weekend's weather had Brits flocking to their nearest seaside towns for a sunbathe and swim with pubs set to become the next winners this week.
Scores of people were photographed covering almost every yard available on the south coast's most popular beaches but Sunday's weather could be topped.
Forecasts suggest the mercury could hit as high as 33C degrees on Monday which would make it the hottest day of the year.
Over the entire week, The Sun reports that with coronavirus restrictions scrapped, pubs and nightclubs will sell no less than 80 million pints.
The change in government rules means four million punters are now allowed into Britain's 37,000 boozers – double the amount permitted on Sunday.
If estimations prove to be correct, this week will be bigger for hospitality venues than Christmas.
Nightclubs up and down the country wasted no time in swinging their doors back open after midnight on Monday morning.
Indoor dance floors were filled for the first time since the pandemic first hit.
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Bars are not the only businesses to cash in on the changes this week as shop capacities increase for families to spend an estimated £3million a minute on Freedom Day.
A jaw-dropping £40 billion is predicted to be splashed by the end of so-called "Jackpot July" which will make it the biggest month of spending since December 2019, The Sun reports.
For some pubs, Monday is the first time re-opening makes financial sense.
Justyna Grucela, 39, the manager of Coach & Horses in London’s Soho said: “I’ve spent 14 of the past 16 months on furlough, and it was stressful keeping occupied.
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“I volunteered at the Royal London Hospital in Whitechapel for three months, moving equipment and working in the pharmacy.
“I also went on camping and hiking trips around the UK.
“But I wanted my normal life back and I’m so excited to get back to work. We’ve been ordering stock, cleaning the whole pub and can’t wait to see the regulars.”
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According to research by KAM Media, two in five pubgoers say they will now head to their local more often.
Emma McClarkin, chief executive of the British Beer & Pub Association, said: “Brits are looking forward to enjoying our pubs as they are meant to be.
“The return of the proper pub atmosphere and being able to order at the bar are top of the list of returning freedoms for many. After nearly 18 months of closure or heavy restrictions, this is a huge moment for our sector. Only now can the recovery of our pubs and breweries begin.
“In just about every village, town and city across the country pubs are the heart of our communities.”
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