Gen Zs share what they really want from a holiday – sunbathing tops the list

Gen Zs have shared what they really want from a holiday – with sunbathing, pool parties, and having a massage topping the list.

In fact, having a massage on holiday was more essential for a third (34%) of 18- to 25-year-olds than hitting a world renowned nightclub (11%), according to a poll of 1,000 people.

And the younger generation appear to be fitness-focused while away – with hitting the gym to stay in shape a must, as are yoga classes.

Meditation, rooftop cocktails, and eating authentic local food are also important – with beach holidays the top choice of break for those polled.

A spokesman for holiday operator VIBE by Jet2holidays, which commissioned the research, said: “The study suggests young adults want to let their hair down, but also chill out.

“It’s not all parties all the time for younger holidaymakers, and they are just as interested in recharging their batteries as anything else.

“This is shown by things like yoga classes, meditation, and access to gyms being important for the often fitness-conscious younger generations.”

The study also found a quarter of respondents want nothing more than to play beachball on their trip, while one in five (19%) just want to chill out and read their book.

More than one in ten (12%) are keen snorkellers, and only 11% consider hitting world-renowned nightclubs as a priority when away.

The most desirable holiday destinations, according to the research carried out through OnePoll, are Tenerife (26%), Majorca (21%) and Gran Canaria (20%).

And interestingly, one in six (16%) named Ibiza as the ideal destination.

The perfect group size for young adults is six people – ideally heading away in July.

The VIBE by Jet2holidays’ spokesman added: “Our holiday priorities do tend to change as we get older.

“However, some things do stay the same, as the study showed the number-one activity for young adults is simply sunbathing.

“We expect that’s fairly common across all age groups – although perhaps slightly fewer over-60s would be as keen on seeing big-name DJs.”


  1. Sunbathe
  2. Go to a pool party

  3. Have a massage

  4. Go to a DJ set featuring a big-name DJ

  5. Go to a music festival

  6. Watch well-known bands

  7. Meditation

  8. Yoga classes

  9. Play beachball

  10. Rooftop cocktails

  11. Eat authentic local food

  12. Watch live sports

  13. Attend a BBQ

  14. Go to the gym

  15. Hire a car and go for a drive

  16. Boat parties

  17. Have a picnic

  18. Read my book

  19. Go to cool bars

  20. Drink ice-cold beers

  21. Go on harbourside walks

  22. Play tennis

  23. Go for swims in stunning surroundings

  24. Go jet skiing

  25. Go on a yacht

  26. Have a pamper session

  27. Go snorkelling

  28. Go scuba diving

  29. Go to world renowned nightclubs

  30. Ride a banana boat

  31. Stand-up paddleboarding

  32. Hire a pedalo

  33. Get a tattoo

  34. Get my nails done

  35. Mountain biking and road biking

  36. Kayaking

  37. Attend fitness classes

  38. Windsurfing

  39. Waterskiing and wakeboarding

  40. Play golf

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