Avoya deepens and adds to its marketing initiatives for advisors: Travel Weekly

Avoya Travel has deepened the marketing assets available for its independent contractors.

The host agency on Wednesday detailed some of its marketing initiatives, including more than 160 new marketing assets that advisors can send to clients with their agency’s logo and information.

Those assets join the content housed within the Avoya Marketing Resource Center, which launched in September 2020.

Avoya has also launched a digital magazine, The Avoya Traveler, to be sent to travelers quarterly. It features information on destinations, experiences and specific products, as well as promotions.

The magazine officially launched in March. Avoya will drive traffic to it via email marketing, paid media, social media and more. Agents can also access and share the magazine via the resource center; Avoya is offering agents training in how to best use and promote the magazine.

It also recently overhauled its travel blog. Avoya said it has been completely redesigned and is now easier to navigate. As a result, time spent on the blog increased more than 85% in March.

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