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Apple Music to sponsor Super Bowl halftime show replacing Pepsi
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This season's Super Bowl halftime show will have a new sponsor.
The National Football League announced on Thursday that Apple Music is the new partner for the Super Bowl Halftime Show.
The multi-year partnership will begin with Super Bowl LVII, which will be played on Sunday, Feb. 12, 2023 in Glendale, Arizona.
"We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show," SVP of Partner Strategy for the NFL Nana-Yaw Asamoah said in a statement. "We couldn't think of a more appropriate partner for the world's most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology."
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