Best Buy joins Amazon, Target and Walmart in offering Black Friday deals in October.

Forget about Halloween: Best Buy is the latest retailer to announce that it will offer the holiday deals typically found after Thanksgiving on Oct. 13 and 14, following similar announcements from Amazon, Target and Walmart, as the pandemic pulls seasonal shopping earlier than ever.

Best Buy said on Wednesday that it would offer the Black Friday deals next week, both online and in stores, after Target said that it would hold an event called “Deal Days” on the same dates. Walmart is planning its own deals bonanza called the “Big Save Event” Oct. 11 to Oct. 15.

The chains’ announcements came after Amazon said that its annual Prime Day sale, which was postponed in July, would be held on Oct. 13 and 14.

Even before Amazon’s announcement, big retailers were already planning to kick off holiday deals in October to help limit in-store crowds and to reduce concerns around the reliability and timeliness of shipping in a season ruled by digital sales.

Guidelines from the Centers for Disease Control and Prevention encourage people to avoid “higher risk” activities like “going shopping in crowded stores just before, on, or after Thanksgiving” to help prevent the spread of the coronavirus.

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