Hyundai feels there is a market below the Kona in the form of traditional hatchbacks.
According to media reports, Hyundai will continue to offer small city cars & hatchbacks in their lineup.
Hyundai Europe Chief Michael Cole recently confirmed that the brand is committed to the market and is already working on the next-generation iterations of its small cars, including the i10, i20 and i30 models.
Hyundai feels there is a market below the Kona in the form of traditional hatchbacks. Cole added that the brand doesn’t want to move away from the i10, i20 and i30 customer groups. However, with the industry moving towards electrification, the future of the hatchbacks is yet to be decided.
Cole personally feels small hatchbacks could be made affordable via monthly payments and subscription-type scenarios, although a corporate decision is yet to be made. He adds that smaller EVs would go onto subscriptions, keeping them in the programme for 5 to 7 years.
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